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Kasturi Housing · Real Estate

3.2x more site visits for a premium residential launch

Rebuilt the funnel from ad to site visit with intent-led search and qualified lead forms.

3.2xSite visits
-41%Cost per qualified lead
₹18CrBookings influenced
The Challenge

Where they were

High lead volumes but very few site visits. The sales team was spending most of its time on unqualified leads.

The Result

What changed

Site visits grew 3.2x within four months while cost per qualified lead dropped by 41%.

What We Did
  • Split campaigns into intent (Google Search) and discovery (Meta).
  • Added budget and timeline qualification to forms.
  • Connected CRM stages back to ad platforms for offline conversion optimisation.
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