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Kumar World · Real Estate

From lead volume to lead quality across 6 projects

A unified measurement system that let budgets follow bookings instead of form fills.

2.4xQualified leads
+58%Lead-to-visit rate
6Projects scaled
The Challenge

Where they were

Budgets were split evenly across projects with no view of which campaigns produced real buyers.

The Result

What changed

Qualified leads grew 2.4x at the same total budget.

What We Did
  • Implemented GA4 + server-side tracking.
  • Built a Looker Studio dashboard connecting spend to site visits and bookings.
  • Shifted budget weekly to the best-performing projects.
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