The GA4 tracking checklist every business needs

Twelve checks to make sure your analytics tell the truth before you make your next budget decision.

Bad data leads to bad decisions. Use this checklist to audit your setup.

  • Key events are configured and deduplicated
  • Enhanced conversions are active on Google Ads
  • Meta Conversions API is connected
  • Cross-domain tracking is set up where needed
  • Internal traffic is filtered
  • UTM naming conventions are documented

If more than two of these are missing, your reports are probably misleading you.

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