Real estate is one of the most competitive categories in digital advertising. Here is the framework we use.
1. Start with the project, not the platform
Location, configuration, price band and possession timeline decide who your buyer is.
2. Split intent and discovery
- Google Search captures active intent
- Meta builds demand and remarketing pools
3. Qualify early
Use forms that ask about budget and timeline. Fewer, better leads save your sales team hours.
4. Measure site visits, not just leads
Connect your CRM so optimisation is based on site visits and bookings.
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